We’re so excited to reveal FuturesNW’s new logo – a dynamic and meaningful design that aligns with our mission to support students on their unique pathways to achieving their college and career dreams. It captures the vibrant energy and individuality of the youth we serve as well as the clarity we provide as students navigate their post-secondary journeys.
The Design:
Bright orange: Represents youthfulness, energy, and excitement for the future.
Teal blue: Symbolizes clarity and individuality. Each student’s path is their own, and we strive to support their unique aspirations.
The ribbon: Appearing on the bottom left of the “N”, the ribbon represents high school graduation, marking the beginning of students’ post-secondary worlds. It honors the graduation cap element from our original FuturesNW logo.
The “NW”: The twists and turns throughout the “NW” signify the unique choices and challenges each student faces in their pathway, ultimately leading to an upward arrow – the final result, symbolizing achievement and success. The peaks of the NW also represent our region’s mountainous landscape, offering a nod to our geographical location.
The dots: Represents the various support systems available for students. Navigating post-secondary pathways requires a broad network of support from the community.
Our new logo was designed by Brian Seales, a local graphic designer and owner of Ketchup + Mustard. To develop the final product, Brian worked closely with our design team, consisting of six FuturesNW board members and staff, each bringing different perspectives and representing various identities and roles within our organization.
We’d like to extend a special thanks to everyone involved in the creation of our new logo and for making it so special!